Cadillac F1 Enters the Grid: American Muscle Joins the World Stage
Cadillac just put Formula 1 on notice.
Ahead of the 2025 Miami Grand Prix, the brand unveiled the logo for its upcoming Formula 1 team—a sleek, powerful emblem that reflects both Cadillac’s legacy and its future ambitions. The team, born from a collaboration between General Motors and Andretti’s TWG Motorsports, is set to officially join the F1 grid in 2026.
This isn’t just a branding exercise—it’s a seismic shift. Formula 1 is no stranger to luxury, but the addition of Cadillac brings a distinct American flavor that has been absent from the sport’s constructors list for far too long. While Haas has flown the U.S. flag since 2016, Cadillac’s entry comes with far more resources, a global reputation for design and performance, and a very intentional message: We belong here.
The Logo: Bold, American, and Unapologetically Cadillac
The logo reveal came via a dramatic teaser video, showcasing Cadillac’s new racing identity. It’s clean, aggressive, and instantly recognizable—qualities that mirror the brand’s approach to performance and innovation. The gold and black color palette echoes Cadillac’s V-Series high-performance division, suggesting the team will embrace its racing roots while pushing into the future.
GM President Mark Reuss summed it up perfectly:
“Our journey has been long but from the very beginning, it has been about ambition… audacity… and now acceleration.”
That statement could easily double as a mission statement for the entire program.
A New Kind of Competitor
Cadillac’s F1 team won’t just be a sticker on a chassis. Backed by GM’s engineering might and racing experience, this is a serious bid for long-term competition at the highest level of motorsport. While questions still swirl around FIA approval processes and entry politics, the commitment is clear: Cadillac is going racing.
TWG Motorsports, the performance and engineering arm tied to the Andretti Global name, brings racing pedigree and organizational know-how. Together with GM, they’ve crafted a truly American constructor team—not a customer outfit buying engines, but a full-fledged entry with ambitions to build its own power unit down the line.
Why This Matters for F1 Fans
Let’s be honest—F1 has needed this.
While the sport has exploded in popularity in the U.S. thanks to Netflix and a growing race calendar that includes Miami, Austin, and Las Vegas, the American presence on the grid has lagged. Fans have been hungry for a team they can truly rally behind. Cadillac delivers that with heritage, swagger, and a serious plan to win.
Even better? It ups the competitive stakes. More constructors mean more innovation, more strategy battles, and more storylines. That’s exactly what F1 needs to keep growing—and to prevent the grid from becoming a parade of the same dominant teams year after year.
This is a fresh shot of adrenaline for the sport.
What’s Next
The team is expected to unveil its driver lineup and technical partnerships in the coming months. With a 2026 debut, Cadillac has time to build, test, and refine—but rest assured, they’re not showing up to make up the numbers.
American fans now have a real reason to cheer. And the rest of the world? They better take note. The grid is about to get a little louder, a little bolder, and a lot more competitive.
